Package Design | Branding | User Manual Design
Achene Menstrual Cup
The Brand Essence
Achene is a menstrual cup company for young women who want to tip-toe into the menstrual cup world. Their main goal is to make women feel comfortable and reduce the taboo surrounding menstrual cups. I created their brand around strawberries, which are known to relieve cramps and are also a very cute round fruit that would accomplish creating that trust and curiosity to try the product.
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Logos
The logo's counter mimics the arrangement of strawberry seeds, known as achenes, adding a humorous and appealing touch without relying on obvious iconography. I added a leaf and stem to increase its appeal and emphasize the brand's friendliness while, subtly hinting, at how environmentally conscious Achene is.
Color Palette
Peach Whip
HEX:#FBD0C9
RGB: 251, 208, 201
CMYK: 0%, 17%, 20%, 2%
Pantone 169 C
Strawberry Red
HEX: #EE3256
RGB: 238, 50, 86
CMYK: 0%, 79%, 64%, 7%
Pantone 192 C
Cotton Candy Pink
HEX: #F297A2
RGB: 242, 151, 162
CMYK: 0%, 38%, 33%, 5%
Pantone 177 C
Spring Green
HEX:#FBD0C9
RGB: 251, 208, 201
CMYK: 0%, 17%, 20%, 2%
Pantone 169 C
ACHENE MENSTRUAL CUP
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ACHENE MENSTRUAL CUP ✤
Merchandice
Achene is a menstrual cup company for young women who want to tip-toe into the menstrual cup world. Their main goal is to make women feel comfortable and reduce the taboo surrounding menstrual cups. I created their brand around strawberries, which are known to relieve cramps and are also a very cute round fruit that would accomplish creating that trust and curiosity to try the product.
Package Design
To maintain the brand's friendliness and warmth, I used round shapes and a font reminiscent of strawberry seeds. Vibrant colors were balanced with discrete packaging to ensure privacy. I also placed detailed information on the box to distinguish the brand from competitors and develop confidence with women.
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User Manual Design
Achene’s brand focuses on clarity and transparency, fostering an intimate connection with consumers. To enhance guidance, custom illustrations were created to support beginners in safer usage, ensuring accessibility for those who may not be fluent in English and different learning patterns.
