Brand Design | Web Design | App Design

BeeLingual

A laptop and smartphone display related to BeeLingual, an educational platform, with children in a classroom on the laptop screen and an app interface on the phone, alongside a container holding pens and pencils on a light-colored desk.
A cartoon bee sitting at a computer, holding a finger to its lips, with wide eyes and pink cheeks.

All the Buzz

Beelingual After School Language Program is a comprehensive language learning experience for elementary students. In order to promote language proficiency, global awareness, and lifetime friendships, it provides a wide variety of languages, interesting and interactive sessions, and a thorough cultural immersion. Small class sizes and qualified instructors guarantee individualized attention and the growth of confident language skills.

A cute cartoon bee with large eyes and pink cheeks, surrounded by colorful text in purple and yellow for the phrase "Bee e e e e" and "Bee Linga l"
Animated cartoon bee with large eyes, smiling, wings extended, set against a black background.

Branding

I wanted to create something enjoyable while maintaining a stable learning program's foundation. The shape of the bee symbolizes communication and conversation without defining a specific language. The name BeeLingual further conveys the brand's playfulness and vibrant colors.

A colorful logo with a cute cartoon bee character on the left, the bee has large expressive eyes, rosy cheeks, and a friendly smile, with a body featuring yellow and black stripes. To the right, the text reads "BeeLINGUAL" with "Bee" in yellow and "LINGUAL" in black.

Honeycomb Gold

HEX: #FFCA42
RGB: 255, 202, 66
CMYK: 0%, 21%, 74%, 0%
Pantone: 7607 C

Dark Hive

HEX: #2C1B17
RGB: 44, 27, 23
CMYK: 0%, 39%, 48%, 83%
Pantone: 4975 C

Blossom Nectar

HEX: #F87BAB
RGB: 248, 123, 171
CMYK: 0%, 50%, 31%, 3%
Pantone: 4975 C

Lavender Pollen

HEX: #C592F7
RGB: 197, 146, 247
CMYK: 20%, 41%, 0%, 3%
Pantone: 2645 C

Heading
Ubuntu
Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Clover Leaf

HEX: #D2EFD9
RGB: 210, 239, 217
CMYK: 12%, 0%, 9%, 6%
Pantone: 621 C

Heading
Ubuntu
Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Bea The Mascot

This is Bea! They are the face of the app and a guide for children to look up to. Bee helps keep the fun element for the children. They are also a foundation of friendliness that parents would look up to and trust.

The six costumes below are supposed to be an incentive for children to "buy" with the fake money they can only obtain through the app. Why those specific costumes? I asked all of my friends and little sister what they wanted to do when they grew up as a kid. These are some of the answers I got and I think it captures a small essence of what it means to be a kid.

Want to see my process?

Cartoon bee with large eyes, black and yellow striped body, green wings, and a surprised or excited expression.
  • Cartoon bee dressed as a witch, wearing a pointed witch hat, holding a green cane, with a cheerful expression and pink cheeks.
  • Cartoon bee character with pink vest, green wings, and a smiling face, standing on an orange leaf.
  • Cartoon character of a cute yellow bug with big eyes, pink cheeks, wearing a purple space suit and helmet, with green wings and a control panel on its chest, sitting in front of a black background.
  • A cartoon character resembling a bee with a humorous expression wearing a pink cowboy hat, pink vest with yellow spots, and a pink tie, sitting at a green desk with a camera in front.
  • A cute cartoon character resembling a hybrid of a dragon and a lion with large expressive eyes, blush marks, sticking out tongue, green and yellow body, wings, and a tail.
  • A cute cartoon bee character with big eyes, pink cheeks, and a joyful expression, holding a star-tipped magic wand, with a small flame on top of its head.

Website

Application

My Process

A big guidance to this project is thanks to my little sister who was part of my audience. I would invite her and her friends and test all of our mascots to see which one they believe is the most friendly. Surprisingly the third one was chosen but when applied to a website we noticed a lot less engagement with the outlined bee which made me ultimately choose the no outlined bee. No regrets!

Sketches of a cute bee character in different poses, emotions, and costumes, including fairy, wizard, surf, super, cow, and beestronaut. Includes facial expressions, eye and emotion details, and character design notes.
Hand-drawn cartoon characters of two bears, one holding a magnifying glass and the other with a curious expression, along with a yellow sticky note with handwritten words: 'singer, chef, scientist, detective.'

This step was very important to layout and get in the parents' shoes. How much information should it be displayed? What would parents love to see? All of these questions were the foundation of this step that lead me to a more conservative website which I think worked nicely considering my audience.

Three cartons of blended juice with fruit illustrations: dark cherries on the left, papaya in the middle, and guava on the right, each with net 444ml.

Next Project

Abstract illustration with pink, three elongated oval shapes on a black background.