Branding | Web Design | Advertorial

Alchemy

Collage of various beauty and skincare products, natural textures, and diverse women with makeup and hair styling.

Branding

Alchemy is al about nature and nurishing your hair no matter what your hair type is. Through the color and the patterns I wanted to portray and reinforce the health and texture of hair, with vibrant colors that still have that nature atmosphere.

The word 'alchemy' written in large, elegant brown script font.

Logo

The logo explores the movement and physics of hair through organic gestures and high-contrast typography. The letter terminals are designed to resemble hair roots—the small bump seen when a hair is plucked—symbolizing growth and transformation.

Close-up of a fingerprint with brown lines on a black background.

Close-up of a fingerprint with concentric ridges, centered on a black background.

Rustic Redwood

smoked Olive

HEX: #BA5740
RGB: 186, 87, 64
CMYK: 0%, 53%, 66%, 27%
Pantone: 7607 C

HEX: #99957A
RGB: 153, 149, 122
CMYK: 0%, 3%, 20%, 40%
Pantone: 7536 C

A digital illustration of a fingerprint with black and white colors.

Serene Sand

HEX: #EBDDCC
RGB: 235, 221, 204
CMYK: 0%, 6%, 13%, 8%
Pantone: 475 CC

Patterns

Close-up illustration of several overlapping fingerprints on a black background.

Abstract pattern of horizontal lines in beige and white.

Abstract pattern of wavy, parallel lines in shades of brown and black on a black background.

I’m Obsessed with them

Package Design

Hair serums play a crucial role in hair care, yet one challenge I’ve always noticed with serums, shampoos, and conditioners is the lack of visual differentiation between products. To address this, I incorporated distinct patterns that represent various hair types, paired with complementary color schemes, creating a clear and engaging visual contrast for each product.

Three bottles of facial serum with dropper caps, labeled 'alhamezy,' placed on a light background with shadows.

A bottle of revitalizing facial serum with a dropper next to its packaging box on a light green background.

Landing Page

Laptop displaying a website with the title 'alchemy' in large letters, featuring a brown-toned abstract background and navigation links for about us, products, contact us, and a shopping cart icon.

Advertorial

The advertorial aimed to promote self-love, which lies at the heart of alchemy—embracing oneself and using natural products to nurture the body. I carefully edited and curated images from various sources, selecting close-ups that highlight the little "imperfections" we often criticize in ourselves but admire as beauty in others. The goal was to normalize and celebrate these unique traits.