Brand Design | Web Design | App Design

La Loteria

Close-up of colorful Mexican Lotería game cards featuring traditional illustrations, including a fish, a heart, a cactus, a pear, and a rooster.

What the loteria is all about

Lotería is a traditional Mexican board game of chance, similar to bingo, and is played on a deck of cards instead of numbered ping pong balls. Every image has a name and an assigned number.

It was one of my favorite games growing up and it often makes me feel nostalgic which is why this project is close to my heart.

Three cartons of La Loteria brand blended juice, with flavors cherry, papaya, and guava, each 444 milliliters.

Package Design

La Loteria was a way to connect my roots with graphic design. La Loteria represents nostalgia and the experience of being a child. I used various elements of the loteria card such as the number or the iconic naming but still having a bit of a modern look to appease my audience, immigrant young adults to adults.

Flats & Mock-Ups

A printed label for a packaged papaya juice product from La Lotería, featuring a photo of a halved papaya, nutrition facts, ingredients, manufacturing details, a barcode, a leaf logo, and various usage instructions.
A carton of La Papaya blended juice with an illustration of a papaya fruit and the product name.
Two slices of papaya with orange flesh and black seeds.
Design for a juice carton package with a label showing cherries, a nutrition facts panel, ingredients, and branding for La Lotería blended juice, with additional product and company information.
Carton of La Ciruela blended juice with illustrations of cherries and a peach on the front.
Two slices of ripe peach with orange flesh and reddish skin
A flat, rectangular juice box with a pull tab on top. The packaging is light yellow with red dashed lines outlining the shape of the box, and features a picture of a guava fruit. It includes text about La Guayava blended juice, nutrition facts, ingredients, and contact information, with instructions to shake well and refrigerate after opening.
A carton of La Guayaba blended juice with an illustration of guava fruit on the front.
A slice of watermelon with green rind and pink flesh.
A slice of watermelon with pink flesh and green rind.

Transportation Design

This package brings everything together and makes it feel like home. I used a blue to stand out from the other competition and because I thought the color fits nicely with the packaging.

It is a very common package container but I think the commonality of the package is what enhances the nostalgia of the brand.

A pastel green box of La Lotería Juices with illustrations of fruit juice cartons labeled Ciruela, Guayaba, and Papaya, and a small window at the top.
A vinyl record and album cover with black bird illustrations holding flowers, and red text reading 'Love Yourself' on a white background.

Next Project

Abstract illustration with black background and pink elongated shapes.